Summary
Brewco Marketing Group has a long-term and ongoing partnership with McDonald’s. BMG manages product sampling at events including high-profile activations such as Coachella, World Cup Soccer, and The McDonald’s All-American Games. In addition to product sampling, Brewco Marketing Group assists McDonald’s with sponsorship negotiation and activation at select events.
The Challenge
McDonald’s needs a consistent way to deliver fresh-made products to target audiences at various events. They partner with Brewco Marketing Group, who provide reliable transportation of mobile kitchens to each event location. While on-site, BMG supports both the McDonald’s corporate team with their activation goals, and the local McDonald’s franchisees who deliver the product samples.
The Solution
McDonald’s trusts Brewco Marketing Group to build and manage their fleet of McDonald’s Mobile Restaurants that activate throughout the United States. Vehicles include the 53’ McRig, 36’ Snack Truck, 16’ McCafe and two food trucks.
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